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Digital marketing in practice

Guides and frameworks for SMEs: Google Ads, Meta Ads, SEO, AI and choosing an agency — clear, concrete, with next steps.

What does a digital marketing agency do? (clear and concrete)

What a digital marketing agency actually does, which services it covers, and when a company needs a partner instead of ad-hoc posts.

A practical sequence for SMEs in Serbia: tracking, offer, Google or Meta Ads, website and SEO — without wasting budget.

Concrete questions to ask an agency before a contract — who runs the account, KPIs, guarantees, reporting.

What makes up Google Ads cost: media budget, agency fee, CPC by industry and how to plan a realistic start.

When to choose SEO, when Google Ads, and when both. A simple decision framework for SMEs.

Difference between Facebook/Instagram ads and Google Search: intent, creative, CPL and when to combine channels.

What SEO is, how it works and which steps make sense for a small site — without black-hat promises.

How to be found for service + city queries: Google Business Profile, reviews, local content.

A practical checklist for auditing a Google Ads account — tracking, structure, search terms, ads, landing.

What drives price: retainer, projects, media budget and how to read an agency proposal.

Warning signs before you sign: unrealistic guarantees, vague ownership, vanity reporting.

How a small company can use AI in ads and content — with human oversight and quality control.