Agency pricing is not one number — it depends on channels, scope and whether media budget is mixed into the fee (usually it should not be).
Typical models
- Monthly retainer — Ads/SEO/content management
- Project — website, branding, setup, audit
- Hybrid — strategy + implementation
What raises price
- More channels and markets
- E-commerce feed and large inventory
- Poor initial tracking (more setup work)
- High monthly creative volume
- CRM and automations
What a proposal should state
- Scope (in / out)
- KPIs we track
- Reporting rhythm
- Media budget (separate)
- Termination terms and account ownership
Related services and pages
More from the blog
- What does a digital marketing agency do? (clear and concrete)
- Digital marketing for small businesses: where to start
- How to choose a digital marketing agency (question checklist)
- How much does Google Ads cost in Serbia?
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