What is ChatGPT Ads at Rezident? Managing ads on OpenAI's platform (Ads Manager): ads shown in ChatGPT conversations when the topic matches your offer. We handle account setup, pixel and Conversions API, ads and context hints, CPC or CPM bidding, weekly optimisation and reporting next to your Google and Meta channels.
How ads in ChatGPT work
Ads are not picked by keyword but by conversation context. When a user is, say, planning a bathroom renovation, ChatGPT may show a labelled sponsored ad from a bathroom-fittings retailer below its answer. An ad has a title, description, image and a link to your page.
- Who sees ads: users on the Free and Go plans. Plus, Pro and Enterprise stay ad-free.
- Where they don't appear: to minors and next to sensitive topics (health, mental health, politics).
- What advertisers don't get: access to users' conversations. OpenAI states ads don't influence ChatGPT's answers and are clearly separated from them.
- Targeting: context hints at ad-group level — descriptions of topics and situations where your offer helps. They are not exact keywords and don't guarantee delivery.
- Pricing: per click (CPC) or per thousand impressions (CPM), with a maximum bid per ad group. The auction weighs relevance, not just price.
What we do
- Assess whether ChatGPT makes sense for your offer (what people ask ChatGPT in your field)
- Open the OpenAI Ads Manager account in your company's name — the account stays yours
- Pixel and Conversions API, aligned with GA4 and existing conversions
- Campaign and ad-group structure by conversation topic
- Ads (title, description, image) and landing pages that continue the conversation
- CPC or CPM, budget and bids; weekly optimisation of hints and ads
- Reporting: spend, impressions, clicks, CTR, CPC, conversions — next to Google Ads and Meta Ads
Who it's for
- Companies whose customers already get “advice” from ChatGPT — equipment, renovation, travel, education, B2B services, software
- Web shops with clear products and good product pages
- Companies with stable Google/Meta looking for the next channel to test
It makes less sense for topics the platform excludes (health, politics) and for companies without conversion tracking — without a pixel, a test can't be judged.
How we work
- Assessment — offer, audience, is ChatGPT the right channel
- Account & tracking — Ads Manager, pixel, Conversions API, UTM
- Test — 3–4 weeks with a capped budget and agreed KPIs
- Decision — scale, change or stop, based on numbers
ChatGPT vs Google vs Meta (short)
| Channel | When the user sees the ad | Typical role |
|---|---|---|
| ChatGPT Ads | While discussing a problem or plan | Early/mid decision stage, new-channel test |
| Google Ads | When searching for a specific service or product | High intent, main lead channel |
| Meta Ads | While scrolling the feed | Demand creation, retargeting, visuals |
FAQ
Is ChatGPT advertising available in Serbia?
Yes. On 21 October 2026 OpenAI expanded ads to 26 more countries, Serbia among them (89 markets in total). A company registered in Serbia can open an Ads Manager account, subject to platform terms.
What is the minimum budget?
Reported so far: a minimum daily budget of €15 for euro accounts, and actual daily spend can reach up to twice the set daily budget. For a meaningful test we recommend a budget that collects enough clicks in 3–4 weeks to decide — we give a figure after the brief.
Can I pay to be recommended in ChatGPT's answer?
No. An ad is a separate, labelled unit — you don't buy a place in the answer. Being mentioned in the answers themselves comes from content and brand presence online (AI marketing and SEO).
Is Rezident an OpenAI partner?
We don't present ourselves that way. We run campaigns on your company's own OpenAI Ads Manager account, just as we do on Google and Meta accounts.
Should I switch off Google Ads?
No. ChatGPT is a test channel for now, with fewer targeting and measurement tools than Google. We set the test budget so the main channels don't suffer.
Related: Blog: ChatGPT ads arrive in Serbia · Google Ads · Meta Ads · AI marketing · Contact
Next step
Tell us what you sell and to whom — we'll assess whether ChatGPT makes sense and propose a 30-day test.
Contact